Magnolia Bakery
Frozen-To-Thaw Banana Pudding

The Challenge: With the successful launch of Magnolia Bakery Banana Pudding Cookies, the company was ready to launch their next CPG product: frozen-to-thaw Banana Pudding. Reimagining the one product Magnolia Bakery is most known for in a shelf stable offering was no easy task and the team needed to pull together packaging, photography, and marketing communications to let this new innovation shine. 

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The Solution: We partnered with a design agency to create the packaging inclusive of pint, lid and heat seal. After reviewing a range of options and concept boards, we landed on an asymmetrical design balancing white space with product photography and a fun banana swirl pattern. We then extended that design language into other spaces such as emails, OOH, amazon page, video, website, teaser content.

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My Role: Creative Lead / Associate Designer: Jami Palmer / Production Artist: Samayra Williams / Design Agency for Packaging: Anonymous / Photography on Pack: Sara Remington / Lifestyle Photography: Jess Marx / Launch Video: Garnish Studios