Magnolia Bakery
Banana Pudding Cookies

The Challenge: Magnolia Bakery was ready to grow into the CPG grocery space and developed banana pudding cookies in 3 delicious flavors. With this being the first grocery item for the company, it was of most importance to translate the brand guidelines in a way that makes sense for the retail space and beyond. 

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The Solution: We partnered with a design agency to create the visual language for the cartons and foils. After reviewing a range of options and concept boards, we landed on the one that heroed the cookies stacked up on a plate. Using simple color and pattern for a bit of whimsy, the pack design really allows you to focus on the cookie. We then built upon the simple pack design for all out off pack executions, such as emails, OOH, amazon page etc.

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My Role: Creative Lead / Designer: Shelby Goodwin / Design Agency for Packaging: Pulp+Wire / Photography on Pack: Nina Gillant / Lifestyle Photography: Jess Marx